Serendipity Brand's Story

October 19, 2021


Serendipity Organics is soft and natural Danish design made of pure organic cotton and natural wool for extra comfort and easy wear.

A genuine passion for the soft feel and high quality of natural fibers and materials, as well as a general care for our children and environment, is at the heart of Serendipity Organics.

The design and quality of our garments and products are essential to us. We make an effort to design timeless pieces that are wonderfully soft to wear and durable in use. Our design philosophy and aesthetics are rooted in our Scandinavian heritage.

We love beautiful textiles, and this is the reason we custom design. All colours are carefully coordinated and chosen for each season.
Every print is hand drawn by us. All our woven fabric is composed down to the last details of colour, thread count, and density. 
Our favourite melange yarns are made specially to our requirements, resulting in the softest rib and knit programmes.
All in all, we have an unwavering commitment to develop the nicest qualities of textiles for our collections.

We care about people and our planet. We value long-term relationships with our suppliers, as well as 100% respect for human rights for all the people, that put an effort into bringing our quality garments to you.

All our cotton garments are produced in India and are certified GOTS (Global Organic Textile Standard),
from the cotton fields all the way through the processes of spinning, dying, weaving, knitting, and stitching.

Our Llama and Baby Alpaca Wool qualities are carefully selected to comply with the extraordinary softness of Serendipity.
All styles are handmade or semi-handmade with care in small Bolivian home collectives, bringing warm and lovely garments to you.

Natural, pure, and sustainable wear is the best choice for our environment, our skin, and our well-being.

Welcome to our universe of Natural Wear and accessories for Premature & New Born Babies, Boys & Girls 0-11 years and Women.

Serendipity Organics is a family-driven Danish design company established in 2003.

We are GOTS certified since the beginning of this certification. Please check our certification for reference.

You can also learn more about GOTS HERE




Our cotton garments are produced in India and are certified according to GOTS (Global Organic Textile Standard), from the cotton fields all the way through the processes of spinning, dying, weaving, knitting, stitching, finishing, packing and transporting.

Organically farmed cotton employs nature-based solutions to manage pests and build healthy soil, in contrast to the synthetic pesticides, herbicides, defoliants, fertilizers, and GMO seeds used to grow conventional cotton.

Farming organically means farming without chemicals and handpicking the cotton balls. This results in cotton fields with other plants, too. It is the natural way of farming, and you see no strict lines of planting and no unnaturally gigantic cotton bulbs. This enables the farmers to use the same plants year after year, as plants are not ruined by machines and “fatigued” by chemicals.

The organic cotton fields are owned by local family farmers, who hand over their harvest to the mill. For these organic farmers, there are many advantages to organic farming. First and foremost are the economic benefits. They save on expensive fertilizers, are paid more for their cotton, do not need to buy new plants every season, and finally, their soil is never exhausted by over-farming and chemicals.

The cotton plant begins as a seed, turns into a flower, and dries into a cotton bulb.

Strict waste water treatment practices are also required in all phases of production, in order not to pollute the water and environment surrounding the textile production. Good for our water, planet, and people.

Textile production - the process of cleaning, spinning, dying, weaving, and knitting – is done without the harmful chemicals usually involved in the production of conventional cotton textiles. This means that no formaldehyde, azo dyes, heavy metals, phthalates, chlorophenol, PVC, chlorine, nickel, etc. ever touch our cotton. Discharge printing and special washes (mostly used for denim), are also not allowed.

Social and economic welfare among the people involved in cotton farming and the production of textiles and garments is truly important. It is breathtaking to try to understand how many hands have touched the clothing that we wear every day.

We love softness! Each season, we produce new colours of melange yarns for our ribs, velours and other knitted textiles.

Melange means a mix of colours that blend into a nice and rich colour. When we make a melange yarn, we dye the cotton bulbs in different colours, then mix them, comb them, and spin them. This gives a playful deep, long-lasting colour and an incredible softness.

The garment cutting, stitching, steaming, and packing is, of course, a very important part of the making of organic and clean products. We only work with factories that produce with organic cotton, ensuring that no contamination is possible and that no chemicals are used in the washing and finishing of any garment, before it is packed safely to undertake its long journey to happy use by you.

We only work with factories that produce with organic cotton, ensuring that no contamination is possible and that no chemicals are used in the washing and finishing of any garment, before it is packed safely to undertake its long journey to happy use by you.

We believe in fair and basic social values, including fair wages, freedom of association, fair working hours, offer of regular employment, safe and hygienic work conditions, non-discrimination, and, of course, no use of child labour.

All of these and many more social compliances are included in GOTS. Furthermore, the main factory we work with is both fair trade and SA8000 certified.





Baby-Alpaca & Llama Wool 

Each season, we design a special collection in Baby Alpaca Wool and Llama Wool or Llama Wool/Silk.

These wool fibers are known for their softness, warmth, and light weight. They contain no lanolin, which is what makes sheep wool itchy. No lanolin means allergy friendliness for your skin.

The wool fibers come from alpacas and llamas in Bolivia and Peru. The alpacas and llamas live 4,000 meters above sea level in the unspoiled Andes Mountains, making fibers as close to naturally organic as can be.

The Alpaca wool we use for our sweaters is called Baby Alpaca. Alpaca wool is divided into four categories of quality – the finest and softest selection is what they call Baby Alpaca.

Llamas are a little bit larger than alpacas, and their wool can be a bit rougher. This is the reason that Llama wool used is dehaired, meaning that all the rough fibers from the wool is "combed” away, leaving the softest and lightest fibers for the spinning of the yarn.

In these wools, we often use melange colour blending to get rich colours.

The sweaters are semi-handknitted or handknitted in La Paz, Bolivia by women and men who are all knitters by family tradition. They knit in their homes, often in groups, while taking care of their children.

The knitters are carefully taught the patterns and styles, and they are quality checked by a fair-trade certified company with a team of Bolivian women.

Organic Himalayan Merino Wool 

Our exquisite wool collection of semi-handmade and handknit natural Baby Alpaca and llama wool is now joined by a
new GOTS certified Organic Himalayan Merino wool quality.


Our certified Merino wool stems from sheep af Rambouillet origin. They traverse through 55,629 Hectares of snow bound Himalayan pasture land at altitudes of 4000 metres and above in Bugyal territory.


The sheep are managed by 600 herders and breeders following traditional pastoral practices in rearing certified
flock of 2,51,253 Rams, Ewes and lamb in Himachal and Uttaranchal states of India.


Herders can be men and women


The Rambouillet sheep is a Merino cross breed domiciled in the upper snowbound regions of the Himalayas.

They produce fine and medium coarse wool (22-28 micron) wool with similar properties like French Merino
with a high bounce and crimp.


The Himalayan Merino wool line includes hand knitted cardigans and a lovely ribknit. The hand-knitted pieces are - like our Baby Alpaca styles - knitted in small women collectives as part of an NGO-project in Himalaya. Our GOTS certification ensures that no heavy chemical treatment of the wool is used, the sheep are treated well, and all people that help make sweaters are treated with respect and under fair conditions, as a minimum live up to the Human Rights.

Ready to wear - The quality is soft to the touch and simply lovely.

We also introduce a lovely ribknit of this Himalayan merino wool (GOTS-certified) which is used for a baby romper,
hats and sweaters for baby, children and women.

To preserve our wool garments' softness and quality, we recommend airing or gentle cold hand wash.

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