Roe & Joe Brand's story

August 28, 2022


Our clothes are made of love and concern for future generations, the planet and its resources. We create for you, your beloved ones and friends. We are glad that you are here. We are there for you.

Since its establishment, the brand has been operating with a very conscious concept, paying attention to environmental protection, ecology and fair trade. Every piece of Roe and Joe's clothing is handmade by local female workers in a small sewing shop in Poland to ensure that every piece of clothing is made by hand. are the finest quality details, using only European qualified materials with the most important vegetable dyeing. (Some items may be manufactured elsewhere in Europe)



Together with Olka Bystry from the wild colors studio, we have created a unique collection entirely dyed with plants and production leftovers obtained in the spirit of zero waste. The collection includes classic linen and cotton models that you can wear all year round.


Material certificates and their meaning, how to properly read and understand certificates, what are they for and what do they mean?

At Roe & Joe, we have a range of certified clothing for kids and adults.

There is a lot of talk about the certification of materials, their origin and sustainable and ecological production. We always try to obtain the best materials at Roe & Joe, their origin is European and the yarn used to produce them is always certified. The materials and knitted fabrics offered by Roe & Joe are the result of a long search for responsible suppliers who not only offer beautiful materials but also conduct responsible production.

If you are not sure about the certificates of Roe & Joe children's clothes, we provide this information next to each of our products in the new collection.


Global Organic Textile Standard

Gots is one of the most reliable certificates that a material / product made of organic fibers can have. The entire production process is checked (raw material harvest, production, ensuring appropriate working conditions for employees, or the distribution process). Criteria for protecting the environment are also taken into account. Products made of organic fibers must be kept separate from inorganic ones. Ban on the use of heavy metals, toxic chemicals, solvents, artificial colors, modified organisms (GMOs) and their enzymes. Oxygen bleaches not chlorine. It is a duty to have your own treatment plant and a closed water circuit so as not to contribute to the exploitation of water in the world. Products used for packaging materials must not contain PVC, and the packaging should be recyclable to the customer and be FSC or PEFC certified. All dyes, chemicals and bleaches must be biodegradable and non-toxic. Working conditions and human rights protection must comply with the ILO (International Labor Organization). Voluntary work, a hygienic workplace, no child abuse or forced overtime. The employee is remunerated for his work. Each product called "made with organic" must contain at least 70% of certified material, while GOTS-certified products consist of at least 95%.

Upon seeing the GOTS certificate, the customer can be sure that the product meets the highest standards. It is safe for him, the environment and the planet.

Remember that seeing a label with the word "organic cotton" does not necessarily mean that the material is GOTS certified, eg the dyeing process has interrupted the certification chain in order to obtain GOTS.


All Roe & Joe children's and adult clothes are OEKO-TEX certified, which is the most important certificate for us, without which we do not decide to buy the material. When buying a product with the OEKO-TEX® STANDARD 100 certificate, we can be sure that the materials from which the product was made, the buttons or threads used are not harmful to human health. The product is tested at every production level. Fiber threads, materials made from them and finished products are checked. In addition, separate zippers, buttons, strings or printed prints and embroidery. Every year, specialists update the catalog of criteria that products must meet. Therefore, it is valid for 12 months when receiving the certificate, after this time, the examinations and tests must be carried out again to ensure that the products still meet all the requirements. There are additional sections for the certificate. 'Class I' is intended for children and infants. The protection of the skin of the youngest requires special protection, therefore the tests carried out in this group are the most rigorous. Then we are sure that the product will be safe even in contact with the saliva of the youngest.

OEKO-TEX® certified products do not contain toxic substances, are environmentally friendly and do not cause allergies. COLORING CLOTHING

The garment industry is one of the world's largest polluters of the environment, exploiting the world's water resources. Emitting chemicals and fuels to the environment. Particular attention should be paid to the consumption of drinking water for production processes such as dyeing, bleaching and washing. Dyes are soluble, reactive, basic and acidic organic compounds that cannot be removed from the water by conventional methods. Formaldehyde and arsenic are toxic chemicals that are used to temporarily improve the quality of dyed clothes, which, even in small amounts, have an impact on our health and skin condition. Dyeing clothes does not only destroy water reservoirs, but also prevents the free penetration of light through the water, which reduces the rate of photosynthesis and oxygen dissolution, and thus reduces species and biological diversity. Wastewater that flows into rivers and world waters penetrates the production chain, making it carcinogenic, and contributes to the processes taking place in the ecosystem, as a result of which there is an increase in the concentration of toxic substances in the human or animal body. Particular attention should be paid to azo compounds, which in about 15-50% do not bind to the fabric and remain in the sewage. They run off into water and are then used, for example, to irrigate agricultural areas. Still the main problem is the lack of filtration and purification systems for colored water. Only recently have large clothing companies introduce toxic rainfall management.

BCI - Better cotton initiative

The Better Cotton Initiative (BCI) is a global non-profit organization and the world's largest cotton sustainability program. BCI exists to make global cotton production better for the people who produce it, better for the environment in which it grows, and better for the future of the sector.

The Better Cotton Principles and Criteria define the global definition of Better Cotton, adhering to the following seven principles:

BCI Farmers minimize the harmful effects of plant protection practices

BCI Farmers promote water management

BCI Farmers keeps the soil healthy

BCI Farmers increase biodiversity and use land responsibly

BCI Farmers cares about the quality of the fiber and protects it

BCI Farmers promote decent work

BCI Farmers runs an effective management system

By adhering to these principles, BCI Farmers produces cotton in a measurable way that is better for the environment and farming communities.


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